Glossary
Cookies

Cookies quick guide

Definition

Cookies are small text files stored on a user's device by a web browser when they visit a website. They contain data that helps websites recognize users, remember preferences, and track activity across sessions. Cookies can be temporary (session cookies) or persistent (stored for future visits).

Why It Matters

Cookies play a crucial role in web browsing by enhancing user experience, enabling personalization, and facilitating targeted advertising. They help websites remember login details, shopping carts, language preferences, and site interactions. However, they also raise privacy concerns, leading to regulations like GDPR and CCPA that require user consent for tracking cookies.

Key Components

  • Session Cookies – Temporary cookies that expire when the browser is closed. Used for short-term data storage, such as keeping a user logged in during a session.
  • Persistent Cookies – Stored on a user’s device for a set period, allowing sites to remember users across visits.
  • First-Party Cookies – Created by the website a user is visiting to improve functionality and user experience.
  • Third-Party Cookies – Placed by external domains (e.g., advertisers) to track user behavior across multiple sites for marketing purposes.
  • Secure & HttpOnly Cookies – Security-focused cookies that prevent unauthorized access and limit exposure to cyber threats.

Best Practices

  • Obtain User Consent – Follow privacy laws and provide clear options for users to accept or reject cookies.
  • Use Only Necessary Cookies – Limit cookies to what’s essential for website functionality and user experience.
  • Encrypt Sensitive Data – Ensure cookies with personal or login information are securely stored.
  • Set Expiry Dates – Define expiration timelines for cookies to maintain security and compliance.
  • Regular Audits – Monitor and review cookie usage to align with legal requirements and best practices.

Real-World Example

A retail website, such as Amazon, uses cookies to remember a customer’s shopping cart, even if they leave and return later. Persistent cookies ensure that product recommendations are personalized based on browsing history, while session cookies help maintain a smooth checkout process. However, users can manage their cookie settings and opt out of tracking cookies to protect their privacy.