Few things impact a company’s bottom line as directly as sales conversion rates. When they go up, you earn more money — simple as that. However, the sales landscape is highly competitive, which means you’ll need the right tools and strategies to stand out.
HubSpot Sales Hub can help you get there. It’s a digital marketing and sales tool that streamlines campaigns to drive more conversions. Using it can help your salespeople become more efficient in every action they take.
Over time, these gains in efficiency can lead to consistently higher conversion rates. Here’s how.
Why HubSpot Sales Hub?
If you’re going to pay for a sales tool, it’s better to choose a single comprehensive option instead of several non-connected ones. This keeps all of your data in a single place and can save your business money.
HubSpot Sales Hub is as comprehensive of a sales solution as you’ll find. It’s built around three core capabilities:
- Automation: Taking over low-value tasks that your salespeople may currently spend hours a week on. This gives them more time for high-leverage jobs.
- Insights: Automatically analyze your sales and lead data to suggest the best possible actions based on previous successes and failures. It also considers the unique details you know about every potential customer.
- Integrations: Sharing your internal sales data with over 1,600 tools in HubSpot’s app marketplace. This makes it easier to get maximum value from the data you already have (for example, pulling in job titles from LinkedIn).
This all adds up to faster, more efficient sales processes. For example, HubSpot’s sales automation will tell your sales team when to take specific follow-up actions with each lead. Instead of spending time tracking those steps manually, sales reps will find more hours in the day for building relationships.
Key Features to Power Up Your Sales Strategy
Sales Hub is built around the core benefits of automation, insight, and integration. But businesses get access to many distinct tools within those categories and others. Here are some examples of where you’ll find value.
Contact and Deal Management
A company’s sales funnel is the step-by-step blueprint for moving first-contact leads into paying customers. Timing and messaging is a very important part of that process.
For example, when internal metrics show a lead is close to making a purchasing decision, you want to reach out as quickly as possible. Otherwise, you may lose out to a competitor who is also tracking the lead but acts first.
HubSpot Sales Hub tracks interactions on a lead-by-lead basis. It can send an alert to a salesperson at the exact moment when a prospect is ready to make their purchase (for example, when they’re looking at the pricing page on your website). This tells your sales team to prioritize that contact now so it remains in pole position to close the deal.
This kind of automated lead nurturing can supercharge your sales strategy and improve conversion rates. It helps every person on your sales team take the optimal action at the optimal time. That doesn’t guarantee you’ll close every deal. But it can certainly help you move closer to that goal.
Sales Automation
HubSpot also gives you access to sales automation tools that save your staff time. This allows them to focus on the activities where they can drive the most value to the company.
For example, you can create an automated multi-channel communication strategy within the app. It could start by sending a personalized welcome email to someone who signs up for your newsletter. Then, send out personalized email templates as part of an automated drip marketing campaign. Your salespeople wouldn’t lift a finger. Or, they can focus more on crafting personalized messages instead of starting from scratch every time.
That’s just one example. HubSpot Sales Hub can also automate:
- Prospecting
- Email, Call, and Document Tracking
- Playbooks
- Meeting Scheduling
Analytics and Reporting
Each engagement with a lead is a potential data point that can inform future decisions. HubSpot makes it easier to benefit from the data your sales team generates. It tracks data automatically and lets you run custom analyses with a few button clicks. You can use these capabilities to understand performance, forecast sales, and make more informed decisions overall.
Integration with HupSpot Marketing Hub
Finally, Sales Hub connects to HubSpot’s popular Marketing Hub. The two platforms pass data back and forth with ease. This makes it easier to leverage marketing data in your sales processes and vice versa.
For example, Marketing Hub might tell you that a lead values one benefit your product delivers over another. When you use it with Sales Hub, that information would automatically go to the salesperson responsible for converting the prospect. They could build their next conversation around the more-valued benefit to increase conversion chances.
You should have access to all of this data already. But HubSpot automatically puts it at the top of a salesperson’s mind. They won’t have to track it down for every prospect they encounter.
Crafting a Winning Sales Strategy with HubSpot Sales Hub
You can start by considering what your team hopes to achieve with HubSpot Sales Hub. Your goals will inform where you should focus your efforts first. That might mean automating repetitive sales tasks or generating more data-rich reports for your sales team. Whatever it is, start where you want to see the most progress as soon as possible.
You can also customize pipelines and workflows within Sales Hub to better fit your sales cycle. Or, integrate your CRM and empower sales reps with personalized engagement strategies based on those insights.
Sales Hub comes with a wide variety of tools and capabilities. Understanding what you hope to achieve with those tools is the best way to craft a winning sales strategy.
Getting Started: Your Next Steps with HubSpot Sales Hub
As a next step, review the SalesHub product page for more details on the tools that interest you most. You’ll also find pricing information there to see if it fits your budget. HubSpot can guide you through initial onboarding with its step-by-step process. But you’ll also need to train your team on using the platform and take a deeper look at your sales process, which requires some additional expertise.
Spark Your Sales Strategy with HubSpot and Pyromaniac Digital
Marketing and sales go hand-in-hand. HubSpot Sales Hub can help you close more deals, save time, and do more with your data. But there’s also the practical challenge of creating digital marketing content that reflects the insights HubSpot delivers.
That’s where Pyromaniac Digital comes in. We make digital marketing easy with straightforward marketing packages that only charge you for the services you need. Get in touch with one of our experts today and we’ll tell you how Pyromaniac can help you get even more value out of tools like HubSpot’s Sales Hub.
