Ignite Your Campaigns: 10 Must-Know Features of HubSpot's Marketing Hub

By
Collin Belt

Last updated Jan 28, 2025

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Marketing managers often spend way too much time in the management part of their role, not leaving enough time for the actual marketing. HubSpot Marketing Hub changes the game by simplifying the rules, allowing small businesses to play in the big leagues.

Find out the ten most important tools for crafting fire marketing campaigns in HubSpot.

1. Avoid Misfires With Campaign Automation

For small but mighty marketing teams, time really is money. HubSpot’s workflows can automate campaign sending so your team can save time and improve efficiency.

Automation also helps you sidestep human error, so campaign pieces go out exactly when, where, and how you plan them to. If you have a lot of projects on your plate, automation takes a huge weight off your shoulders by ensuring that:

  • The series of emails you wrote to warm up a target group will be delivered on time without fail.
  • Prospects are automatically enrolled in campaigns based on activities like purchasing a specific product or not having bought from you in 60 days or more.
  • Leads will be sent straight to sales as soon as they’re ready.

2. Heat Up Leads With Nurturing & Scoring

Marketing involves juggling relationships with all of the people who view your campaigns. This includes customers, leads, and those just seeing your brand for the first time. Build better relationships and identify high-quality prospects more easily with HubSpot’s lead-scoring features.

Start by matching scores to specific behaviors that more qualified prospects take. For example, you’d probably score looking at an ad lower than clicking on it. Your highest scores would probably be reserved for activities that take more effort and time, like submitting a form. Once you assign scores to all relevant activities, figure out a specific score at which leads should be sent over to the sales team for more personalized attention.

3. Use Fire Features For Easy & Effective Email Marketing

Craft personalized and effective email campaigns using tools like:

  • Smart rules that personalize content based on fields like contact names, companies, lifecycle stages, and more.
  • Drag and drop editors for beautiful emails that don’t require design expertise.
  • AI helpers for creating awesome subject lines and copy.
  • Email automation that sends additional content to the most engaged recipients.
  • Built-in analytics and A/B testing capabilities allow you to find the elements that speak best to your target audiences.

4. Breathe Life Into Your Social Media Strategy

You might not have time to check five different company social media profiles every day. You more likely have time to schedule, monitor, and analyze social media campaigns in one platform, all at the same time.

Fire up social media engagement by scheduling a month’s worth of posts to go up at regular intervals on multiple channels — all directly from HubSpot Marketing Hub. You can also check your direct messages there, ensuring timely responses that build better trust with customers and prospects.

5. Fuel Conversions With an Intuitive Landing Page Builder

Just like the email builder, HubSpot’s landing page designer includes easy-to-use drag-and-drop features for every marketer. Write compelling content, add appealing visuals, and include eye-catching CTA buttons to increase conversions. Plus, you can leverage AI tools to ignite inspiration for your copy.

6. Spark Improvement With Analytics & Reporting

HubSpot’s Marketing Hub gives you robust analytics for tracking and optimizing campaigns. Create custom analytics views for different goals and departments so you can see relevant metrics in one streamlined place. This makes it easier for all employees to correctly interpret data, giving a clearer view into performance.

7. Use A/B Testing for Even Hotter Campaigns

Testing different versions of content can refine marketing strategies by telling you which wordings and visuals audiences connect with the most. While A/B testing is particularly popular for emails, it can also be used to improve web and landing pages in HubSpot Marketing Hub.

A sparkler

8. Build Brighter Burning Relationships With CRM Integration

HubSpot has a seamless connection between its Marketing Hub and CRM, making contact management a breeze. You can use the data stored on every contact to personalize campaigns at scale. The platform gives you a single source of truth to easily keep track of:

  • Every connection you make with prospects
  • Where contacts are in their lead life cycle
  • Customers’ preferred methods of contact and marketing message frequency

Adding some extra organizational oomph, HubSpot automatically deduplicates contacts based on unique email addresses. You can merge or remove doubles by adding a “Record ID” field to a contact import spreadsheet.

9. Transform Your Website Into a Beacon With SEO Tools

HubSpot’s search engine optimization features help you climb up the rankings and optimize your content. Using its tools, you’ll automatically get recommendations on how to improve your site, including:

  • Optimized keywords to incorporate
  • What actions to take to improve SEO for specific terms
  • Relevant new blog and webpage content suggestions

On top of expert recommendations and step-by-step instructions, you’ll also get access to easy-to-read data to see the effects of SEO on your site.

10. Start An Inferno With Your Digital Ads

Need better ROI on your digital ads campaigns? No problem. Connect all your ad platforms into HubSpot to manage and analyze every paid campaign in one place.

Centralizing all of your ads efforts helps you better manage budgets and bids across platforms. Plus, your CRM helps you build more personalized ads while also telling you when ads lead to actual contacts.

HubSpot Brings the Heat

HubSpot Marketing Hub gives you one platform to do everything, eliminating the time spent switching between a separate email tool, several social media channels, an ad management platform, and a CRM. Don’t get overwhelmed with all the mania of marketing management — focus your fire on creating personalized campaigns that move the needle. Then, watch them sail out to prospects automatically in intuitive workflows.

Need help setting up HubSpot to streamline marketing management? Talk to the Pyromaniac Digital team about Marketing Hub strategies for campaigns that really bring the heat.

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