Online, brand identity can only get you so far. Competition is springing up everywhere, and your prospects are consuming a variety of content across multiple platforms, such as websites, podcasts, social media, and review portals.
So, how can you be everywhere your prospects are at once — while managing 100 other marketing tasks in your queue — to prevent competitors from scooping your online audience?
HubSpot launched HubSpot Content Hub to help business owners simplify and automate many content-related tasks. The tool streamlines content processes, allowing you to focus on strategic priorities and other critical aspects of running your business.
Why Content Organization Matters
Organizing content simplifies your content processes and helps you reach a large audience with uniform messaging, increasing the chances of prospects interacting with your brand.
With a structured content framework, you can:
- Guide the ideation, governance, and publishing of content.
- Save time because well-organized content is easier to access, update, or reuse.
- Guide your messaging to develop a consistent brand voice across all your channels.
- Map the right content topics for each audience group in the buyer's journey to meet their needs and content consumption preferences.
If your content processes are disjointed and unorganized, you’ll waste a lot of time searching for your digital assets and re-creating content that you’ve already developed. You’ll also struggle to maintain consistent messaging, making it harder to connect with your target audience and achieve your content marketing goals.
Key Features of HubSpot Content Hub
Given the importance of content organization, many business owners want to find a tool to simplify content processes. The HubSpot Content Hub is among the ideal platforms, but what makes it so effective?
Content Calendar
When you’re striving to manage multiple marketing tasks, a content calendar can help you ensure consistent creation and publication. The HubSpot Content Calendar lets you organize and schedule content across various platforms to maintain publishing consistency and keep you on your audience’s radar. Such content planning helps you avoid the irregular publishing that often leads to "out of sight, out of mind" scenarios.
Centralized Content
HubSpot Content Hub centralizes all content. You can create and manage all your content ideas in one place. This makes it easy for you and your team to access materials you need quickly, eliminating time wasted in searching through various folders or platforms.
Besides, having all content in one centralized platform simplifies collaboration and streamlines workflows. Every team member can easily find content, provide feedback, and work on content together without the confusion of scattered files.
If you’re running a content marketing campaign, you can sync blog posts, social media content, and email newsletters for consistent branding.
SEO Recommendations
Google commands over 90% of the global search engine market. That means some of your prospects are on Google searching for products, services, and solutions your business offers.
With the HubSpot Content Hub, you’ll get SEO recommendations as you create your content to enhance search engine visibility, without having to revisit or rework content later. You can implement best practices without switching between SEO tools, helping you produce optimized content faster.
Easy Collaboration
HubSpot Content Hub allows you to keep the whole team in sync in several key ways.
- Assign tasks, track progress, suggest changes, and make real-time content edits for faster creation and refinement.
- Leave comments and suggestions directly in the content, eliminating lengthy email chains when implementing revisions.
- Track every content version for transparency in who made the changes and when.
For a busy marketing team, these features can help you enhance quality control and ensure faster, high-quality delivery.
Best Practices for Content Organization
Even with the best tools, organizing content to enhance creation and publication efficiency can still be daunting. Consider the following best practices to bridge the gap between time constraints and successful marketing.
Create Pillar Content and Topic Clusters To Stay on Target
Pillar content is a comprehensive, authoritative piece that covers broad topics. Around this core content, you can develop a topic cluster (smaller related pieces) to dive into specific aspects of the main topic. Then, link the subtopics to the pillar content to help search engines understand the relevance and structure of your content.
Apart from helping with SEO, this approach keeps you focused on target topics, making it easier for users to navigate and discover related content seamlessly.
Tag and Categorize Content
Once you have pillar content and its subtopics, tag and categorize each to simplify content navigation. Tagging lets you label specific content based on themes, while categorization classifies related content into larger sections. The two help users find what they’re looking for more easily while improving internal content management.
Automate Workflow
Automating workflows improves the efficiency of content creation and management. You can automate repetitive tasks.
- Content scheduling
- Version tracking
- Content updating
With automation, you free up time for more strategic activities or higher-priority tasks. You’ll also minimize manual intervention to reduce the risk of human error and enhance the overall quality of your content creation processes.
How HubSpot Helps Scale Your Content Strategy
HubSpot has useful resources and tools to help businesses scale their content strategy.
Analyze What’s Working
HubSpot Content Hub has a reporting and analytics feature that evaluates the impact of your content strategy across various channels. The tool creates a contact attribution report to identify top-performing content and give you insights into key metrics.
- Page views
- Clicks
- Bounce rate
- Engagement
You can use the insights to double down on what resonates most with your audience and develop strategies for engaging your customers more.
Repurpose Content
Content Hub features Content Remix to help you maximize the value of existing content through repurposing. You can convert content — for instance, a written text to a podcast — to:
- Reach a new audience without starting from scratch.
- Increase reach across channels.
- Boost SEO.
- Adapt content for different audiences.
Repurposing content is an effective way to amplify your strategy, allowing you to scale faster and get more value from existing content.
Your Reliable Partner for Content Organization and Growth
HubSpot Content Hub is one of the most effective content organization tools. But let’s face it — with a business to run and customers to serve — you might not have the time to master the Content Hub features or organize the content yourself. You have so many posts to write, metrics to track, and channels to consider, making it difficult to make the most of your creative assets.
At Pyromaniac Digital, our HubSpot specialists will take care of your content organization needs, tailoring your approach to match any stage of your customer’s journey. Get in touch today to tell us what you want to achieve, and we’ll get started in no time.
