The Challenge
Big River Film Co., a full-service video production company based in Syracuse, NY, and Wilmington, DE, specializes in commercial, social media, and short film production.
They sought to enhance their existing website to improve online visibility, attract new clients, and effectively promote their services. The primary objectives were to create targeted landing pages, implement a Meta Ads PPC campaign, and optimize the site for search engines.
Our Approach
Upon inheriting the existing website, we implemented a comprehensive strategy focusing on:
- Landing Page Creation: Developing targeted landing pages to highlight specific services and capture leads effectively.
- Meta Ads PPC Campaign: Setting up and managing a pay-per-click advertising campaign on Meta platforms to drive targeted traffic and increase brand awareness.
- SEO Optimization: Conducting thorough keyword research and implementing on-page and technical SEO best practices to improve search engine rankings and attract organic traffic.
- Website Support: Providing ongoing maintenance and updates to ensure optimal website performance and user experience.
The Solution
The enhanced Big River Film Co. website now features:
- Targeted Landing Pages: Dedicated pages for specific services, such as commercial video production, social media content, and short films, designed to engage visitors and encourage conversions.
- Effective Meta Ads Campaign: A strategically managed PPC campaign that drives qualified traffic to the website, increasing inquiries and client acquisition.
- Improved SEO Performance: Optimized content and technical elements that enhance search engine visibility, resulting in higher organic rankings.
- Enhanced User Experience: Regular website updates and maintenance ensure a seamless and engaging experience for all users.
The Impact
Our collaboration with Big River Film Co. has led to:
- Increased Website Traffic: The combination of PPC advertising and improved SEO has significantly boosted both paid and organic traffic to the site.
- Higher Conversion Rates: Targeted landing pages and effective ad campaigns have resulted in an increase in inquiries and client engagements.
- Enhanced Online Visibility: Improved search engine rankings and a strong online presence have positioned Big River Film Co. as a leading video production company in their service areas.